exaudi Audience Platform vs. Khoros Social Media Management

exaudi is Neodata Group's Audience Platform, which carries with it DMP and CDP functionalities. With exaudi you can: - Manage and standardize any data source, both internal (e.g. Data from online campaigns, online data, CRM data, business data, etc.) and external (e.g. Data from data providers, sociodemographic data, psychographics, researches, etc.). - Aggregate Data in Audience segments determined by set characteristics (such as client/non-client, family segments, male segments, etc.), according to your Marketing objectives. These information is then displayed in Real Time Dashboards.

Khoros’ industry leading social media management makes it easy for brands to engage with their fans, followers and customers across all the major social channels. The solution delivers listening, publishing, 1-to-1 or 1-to-Many engagement and analytics — so you can get more done in less time and easily adapt to market change. Khoros makes it easy for global teams to unify channels, configure unique workflows, and govern everything from content to users. Our customers enjoy greater efficiency, campaign performance, and ultimately — peace of mind.