G2 Vendor Directory

Epsilon Digital vs. Viant Technology

A side-by-side comparison based on G2 review data.

MetricEpsilon Digital

by Epsilon

Viant Technology

by Viant Technology LLC

Overall rating3.44.2
Review count25311
Ease of use7.58.2
Ease of setup7.68.3
Quality of support7.49.1
Meets requirements7.78.4
NPS-12.538.709677
Small Business56.5%38.9%
Mid-Market30.4%40.8%
Enterprise13.0%20.3%
Total page views164537
Total LLM citations9133,735

Epsilon Digital

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization.

Pros

  • Easy Integrations
  • Data Insights
  • Targeting
  • Targeting Efficiency
  • Audience Targeting
  • Campaign Management

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management