G2 Vendor Directory

Epsilon Digital vs. Roku OneView (formerly Dataxu)

A side-by-side comparison based on G2 review data.

MetricEpsilon Digital

by Epsilon

Roku OneView (formerly Dataxu)

by Roku

Overall rating3.43.8
Review count2586
Ease of use7.57.5
Ease of setup7.67.4
Quality of support7.48.6
Meets requirements7.78.0
NPS-12.58.235294
Small Business56.5%31.8%
Mid-Market30.4%41.2%
Enterprise13.0%27.1%
Total page views164152
Total LLM citations913712

Epsilon Digital

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization.

Pros

  • Easy Integrations
  • Data Insights
  • Targeting
  • Targeting Efficiency
  • Audience Targeting
  • Campaign Management

Roku OneView (formerly Dataxu)

A single platform for marketers and content owners to reach more cord-cutters of any platform and measure performance using TV identity data from the No. 1 TV streaming platform in the US to manage to advertise. Advertisers can manage their entire campaigns – including OTT, linear TV, omnichannel, and more – all in one place, and can reach four in five homes in America with OneView Ad Platform.

Pros