G2 Vendor Directory

Epsilon Digital vs. Innovid

A side-by-side comparison based on G2 review data.

MetricEpsilon Digital

by Epsilon

Innovid

by Mediaocean

Overall rating3.44.1
Review count25384
Ease of use7.58.2
Ease of setup7.68.3
Quality of support7.49.1
Meets requirements7.78.5
NPS-12.539.841689
Small Business56.5%16.0%
Mid-Market30.4%42.1%
Enterprise13.0%41.9%
Total page views164750
Total LLM citations9134,082

Epsilon Digital

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization.

Pros

  • Easy Integrations
  • Data Insights
  • Targeting
  • Targeting Efficiency
  • Audience Targeting
  • Campaign Management

Innovid

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

Pros

  • Ease of Use
  • User Interface
  • Campaign Management
  • Ad Management
  • Intuitive
  • Features