G2 Vendor Directory

Epsilon Digital vs. AdRoll

A side-by-side comparison based on G2 review data.

MetricEpsilon Digital

by Epsilon

AdRoll

by NextRoll

Overall rating3.44.1
Review count25807
Ease of use7.58.5
Ease of setup7.68.6
Quality of support7.48.3
Meets requirements7.78.5
NPS-12.536.989796
Small Business56.5%56.7%
Mid-Market30.4%35.5%
Enterprise13.0%7.8%
Total page views1642,729
Total LLM citations91312,393

Epsilon Digital

Epsilon Digital is an identity-powered, managed programmatic solution that helps brands turn first-party data and powerful in-house data into measurable growth across the channels that matter most to your customers. We combine data onboarding, targeting, cross-channel activation, and measurement all delivered by a team of experts who operate as an extension of your marketing organization.

Pros

  • Easy Integrations
  • Data Insights
  • Targeting
  • Targeting Efficiency
  • Audience Targeting
  • Campaign Management

AdRoll

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This comprehensive solution provides users with powerful artificial intelligence capabilities, flexible campaign management tools, and seamless integrations, all aimed at converting clicks into customers. By offering a full-funnel performance approach, AdRoll empowers mid-sized businesses to streamline their marketing efforts and achieve measurable results across various channels.

Pros

  • Ease of Use
  • Ad Management
  • Campaign Management
  • Easy Setup
  • Customer Support
  • Targeting