G2 Vendor Directory

Emma vs. Folderly

A side-by-side comparison based on G2 review data.

MetricEmma

by Marigold

Folderly

by Folderly

Overall rating4.04.8
Review count562103
Ease of use8.59.6
Ease of setup8.59.2
Quality of support8.59.8
Meets requirements8.69.7
NPS32.8385990.09901
Small Business49.3%68.0%
Mid-Market35.0%30.1%
Enterprise15.7%1.9%
Total page views706603
Total LLM citations1,4261,877

Emma

Emma is a powerful email marketing platform designed to help organizations automate and personalize campaigns while maintaining brand consistency across teams, locations, and departments. This software solution caters specifically to marketers in sectors such as higher education, nonprofits, franchises, and growing businesses, enabling them to create high-impact engagement with minimal effort. The platform is particularly beneficial for organizations that require a cohesive communication strategy across multiple channels and teams.

Pros

  • Ease of Use
  • Email Marketing
  • Easy Creation
  • Simple
  • Personalization
  • Helpful

Folderly

Folderly is an Email Deliverability solution that offers a comprehensive approach to ensuring flawless email deliverability. Locate, solve, and prevent email deliverability pitfalls, and ensure your emails reach the Inbox folder. Never again let your emails be part of the 51% of all business emails that never reach the inbox. Make every email count, bringing in revenue and business opportunities.

Pros

  • Ease of Use
  • Customer Support
  • Platform Quality
  • Deliverability Improvement
  • Setup Ease
  • Intuitive