G2 Vendor Directory

Dynata+ Platform vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricDynata+ Platform

by Dynata

Qualtrics Market Research

by Qualtrics

Overall rating4.24.4
Review count533,020
Ease of use9.08.7
Ease of setup8.48.6
Quality of support8.58.9
Meets requirements8.89.1
NPS38.46153862.765957
Small Business41.2%22.0%
Mid-Market37.3%33.3%
Enterprise21.6%44.7%
Total page views2772,380
Total LLM citations522,745

Dynata+ Platform

Dynata+ is a self-directed market research and survey sampling platform designed to assist research, media, brands and marketing teams in conducting surveys with verified respondents and evaluating advertising effectiveness without the need for a managed service team. This platform enables users to define their project parameters, check feasibility and pricing, launch surveys, and monitor results in real-time, all from a single, user-friendly portal.

Pros

  • Ease of Use
  • Survey Creation
  • Easy Setup
  • Time-saving
  • Efficiency
  • Simple

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface