G2 Vendor Directory

Dynamics 365 Marketing vs. Invoca

A side-by-side comparison based on G2 review data.

MetricDynamics 365 Marketing

by Microsoft

Invoca

by Invoca

Overall rating4.24.5
Review count172967
Ease of use8.38.6
Ease of setup8.28.3
Quality of support8.49.2
Meets requirements8.49.0
NPS46.0122767.170626
Small Business34.4%38.4%
Mid-Market43.6%34.1%
Enterprise22.1%27.5%
Total page views7481,183
Total LLM citations3,8606,816

Dynamics 365 Marketing

Microsoft Dynamics 365 Marketing is a comprehensive marketing automation solution designed to help businesses orchestrate personalized, multi-channel campaigns and enhance customer engagement. By integrating seamlessly with other Microsoft products, it enables organizations to unify their marketing efforts, gain valuable insights, and drive meaningful interactions with their audience.

Pros

  • Ease of Use
  • Automation
  • Integrations
  • Time-Saving
  • Analytics
  • Email Marketing

Invoca

Which of your campaigns drive the best phone leads? Are you losing sales because of bad call experiences? Are you getting credit for all of your conversions? Invoca helps businesses drive revenue growth by unlocking new data from calls, so they can acquire and retain more customers for less money. With Invoca's revenue execution platform, businesses are driving unbelievable results: • Marketing teams — like the one at Rogers Communications — are driving up lead quality and driving down acquisition costs by 82% • Contact centers — like the one at MoneySolver — are boosting agent performance

Pros

  • Helpful
  • Ease of Use
  • Analytics
  • Customer Support
  • Reporting
  • Attribution Accuracy