Driven vs. SparkPlug

Driven is the #1 sales commission agent. While other vendors give you a number, Driven gives you an expert — an AI-native co-worker that builds, monitors, and optimizes your entire compensation strategy. Most sales teams still run commissions in spreadsheets, losing days each month to manual data pulls, calculation errors, and rep disputes. Driven replaces that workflow entirely. Connect your CRM, prompt your comp plan, and let the agent handle the rest.

SparkPlug is an employee sales incentive management platform for specialty retailers, restaurants, and CPG brands. SparkPlug integrates directly with brick-and-mortar businesses' POS systems to automate virtually every aspect of implementing and scaling an incentive program. SparkPlug's incentive engine, managed payouts, and trade promotion management tools allow retailers and restaurants to streamline and automate vendor-sponsored sales incentives for their frontline employees.