D&B Rev.Up ABX vs. ON24

D&B Rev.Up ABX is an open RevTech platform designed to help marketing and sales teams grown revenue by consolidating accounts, contacts, campaigns, and sales plays. With D&B Rev.Up ABX, you get the power to: •Learn: with a full view of buyers and customers, better understand their behavior, their journeys, and when they're likely to buy •Target: With AI-driven insights, prioritize the audiences most likely to buy - or customers at risk of leaving •Engage: Turn on and run personalized, data-backed campaigns in the channels where your buyers and customers are most likely to respond •Win:

ON24 is on a mission to help businesses bring their go-to-market strategy into the AI era and drive the next generation of event marketing. Through its leading webinar and digital event platform, ON24 enables customers to combine its leading first-party experiences with personalization and content as well as capture and act on engagement insights, accelerating the buyer journey and propelling pipeline forward. ON24 provides industry-leading companies with a valuable source of first-party data to drive sales and marketing innovation, improve efficiency and increase business results.