Discern vs. Backstory

Successful businesses are founded on exceptional execution, which is driven by a deep understanding of key performance indicators (KPIs) and data insights. Achieving data clarity is challenging when sales, marketing, customer, billing, and financial data are siloed across disconnected systems and spreadsheets. Enter Discern. We automate the heavy lifting of business performance analytics, such as pipeline tracking, ARR, NRR analytics, and marketing attribution, turning what used to be days of manual reconciliation or years of BI builds into automated, real-time insights.

Backstory (formerly People.ai) is the Revenue Answers Platform for GTM leaders. Revenue leaders ask the same questions every day: Is this deal real? Where's my risk? What do I focus on next? Backstory gives you straight answers - grounded in 100% of actual revenue activity, not CRM guesses. With more than a decade of training AI models on billions of sales interactions, Backstory connects every signal to the right accounts and opportunities and delivers answers where you already work - whether that's your CRM, Claude, Copilot, or other AI tools you already use.