G2 Vendor Directory

DirectPoll vs. Qualtrics Market Research

A side-by-side comparison based on G2 review data.

MetricDirectPoll

by Netcetera

Qualtrics Market Research

by Qualtrics

Overall rating4.44.4
Review count493,020
Ease of use9.28.7
Ease of setup9.48.6
Quality of support9.08.9
Meets requirements9.39.1
NPS55.31914962.765957
Small Business53.3%22.0%
Mid-Market28.9%33.3%
Enterprise17.8%44.7%
Total page views2372,380
Total LLM citations3082,745

DirectPoll

DirectPoll lets you create a poll in a minute and run it live. Your audience opens the vote link or scans a QR code and votes from their phones - no app to install, no account to create. The results appear live on a results screen you project, or right on your slides with the DirectPoll add-in for PowerPoint on Windows and the companion app for PowerPoint on macOS. You run the poll from the cockpit: prepare your questions in advance or on the spot, move through them at your own pace, and your audience cannot skip ahead.

Pros

  • Ease of Use
  • Quick Setup
  • Simple
  • Setup Ease
  • Intuitive
  • User Interface

Qualtrics Market Research

Decision-grade insights at business speed. The AI-native research platform where research becomes the thing every decision runs through — not the thing every decision waits for. Most organizations are making high-stakes decisions — product launches, market entry, pricing, campaigns — without the market intelligence to back them up. Not because teams lack expertise, but because the tools and timelines they're working with were built for a slower era, and business decisions can't wait. • Eight to twelve weeks from question to answer. • Five to seven disconnected vendors per study.

Pros

  • Ease of Use
  • Survey Creation
  • Features
  • Intuitive
  • Ease of Creation
  • User Interface