Dialog vs. SAP Engagement Cloud (formerly SAP Emarsys)

Dialog is a generative AI-powered conversational commerce platform built to enhance the online shopping experience for e-commerce brands. By engaging website visitors in real time, Dialog replicates the in-store experience through instant answers, smart product discovery, and personalized product recommendations based on shopper behavior. Seamlessly integrating with leading e-commerce platforms, Dialog adapts to each brand’s tone of voice for natural, consistent customer interactions.

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.