G2 Vendor Directory

DataFox vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricDataFox

by Oracle

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.34.3
Review count75660
Ease of use9.18.7
Ease of setup7.78.6
Quality of support8.99.1
Meets requirements8.58.6
NPS5649.467275
Small Business24.0%27.4%
Mid-Market65.3%57.9%
Enterprise10.7%14.7%
Total page views1051,457
Total LLM citations1329,026

DataFox

DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your customer base and expand your target market.

Pros

  • Helpful
  • Automation
  • Insights Value
  • Accurate Data
  • Data Accuracy

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful