G2 Vendor Directory

DataCandy vs. SAP Engagement Cloud (formerly SAP Emarsys)

A side-by-side comparison based on G2 review data.

MetricDataCandy

by Paystone

SAP Engagement Cloud (formerly SAP Emarsys)

by SAP

Overall rating4.74.2
Review count18666
Ease of use9.18.4
Ease of setup9.37.6
Quality of support8.98.6
Meets requirements8.78.5
NPS72.22222245.9375
Small Business66.7%24.1%
Mid-Market33.3%53.1%
Enterprise0.0%22.8%
Total page views2661,440
Total LLM citations5745,039

DataCandy

DataCandy is an all-in-one gift card and loyalty software designed to fuel business growth effortlessly. With a quick setup process and manageable interface, DataCandy enables businesses to witness expansion while taking a hands-off approach. Quick Setup — get up and running in as little as 10 business days, allowing you to focus on what matters most – growing your business.

Pros

  • Customer Support
  • Ease of Use
  • Features
  • Continuous Improvement
  • Platform Performance
  • Easy Integrations

SAP Engagement Cloud (formerly SAP Emarsys)

SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.

Pros

  • Ease of Use
  • Automation
  • Features
  • Helpful
  • Personalization
  • Intuitive