Data Quality Navigator vs. DemandTools

Data Quality Navigator (DQN) is a business-driven, end-to-end data quality platform that enables organizations to understand, improve, and continuously manage data quality in a measurable and scalable way. It moves data quality away from purely technical responsibility and enables business users to take ownership working with intuitive processes that reflect real operational needs. DQN comes with 2,500+ pre-built rules based on real business issues, so organizations don’t have to start from scratch.

DemandTools is the enterprise-grade data quality engine tens of thousands of Salesforce admins trust. Deduplicate across any object, standardize and import data at scale, and apply mass updates with governance-level control. With DemandTools, you manage your CRM data in minutes, not months, so you always have accurate, AI-ready data enabling everyone to do their job more effectively, efficiently, and profitably.