Data 360 (formerly Salesforce Data Cloud) vs. Tamr

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.

As the leading AI-native master data management (MDM) solution, Tamr delivers the trusted data you need to power your generative AI initiatives. By unifying, cleaning, and enriching fragmented enterprise data, Tamr produces the golden records required for responsible and effective AI automation, informed decision-making, improved revenue growth, and better customer experiences. Tamr’s patented, agentic solution combines machine learning and AI agents with human refinement and oversight to deliver value in days or weeks, not months or years like traditional rules-based MDM and DIY solutions.