Data 360 (formerly Salesforce Data Cloud) vs. Sifflet

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.

Sifflet is the control plane for Data and AI. Data teams spend too much time firefighting — bad data reaches the business before anyone catches it, root cause takes days, and the fix is invisible to the stakeholders who were burned. The result is a slow erosion of trust in every dashboard, report, and AI output the company relies on. We give data teams one layer that catches issues across the full stack, explains exactly where they came from, and shows how to resolve them — before the CFO sees the wrong number.