Data 360 (formerly Salesforce Data Cloud) vs. Lobster Data Platform

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.

Lobster is a data integration platform for complex, multi-party supply chains. It connects suppliers, partners and systems across EDI, APIs, legacy databases and cloud apps in one place, with 90+ pre-built connectors, 2000+ customers and 20 years of supply chain expertise behind it. Lobster gives teams control over how data flows across their supply chain, so they can build, customise and maintain integrations themselves. Teams can also see, enrich and act on data as it moves across systems and partners, using workflows, exception handling and human input where needed.