Data 360 (formerly Salesforce Data Cloud) vs. EBX

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.

EBX®, formerly TIBCO EBX, is a model-driven, multi-domain master data management (MDM) platform developed by ON EBX™, a Cloud Software Group business unit. It helps organizations govern master data, reference data, hierarchies, metadata, and data products in one unified environment, creating trusted data foundations for analytics, operational applications, automation, and AI. Unlike fragmented data-management toolsets, EBX brings data modeling, stewardship, workflow, data quality, hierarchy management, security, versioning, audit, and integration together in a single, configurable platform.