Data 360 (formerly Salesforce Data Cloud) vs. Ataccama ONE

Data 360 is the system of context for the Agentic Enterprise. Natively built on the Salesforce platform, it connects every source of data you have—from data lakes to warehouses—creating a unified view of your business that your teams and AI agents can act on. And with Zero Copy capabilities, you get all of this without the cost or complexity of moving a single byte of data. Instead of relying on outdated information, your employees and AI agents operate from a complete, real-time understanding of your business exactly when it’s needed.

Ataccama ONE is a data trust platform that helps organizations improve data quality, monitor data reliability, govern enterprise data assets, and prepare trusted data for analytics and AI initiatives. Designed for complex cloud, on-premises, and hybrid environments, the platform is used by data governance teams, data quality managers, data engineers, analytics teams, and AI programs that require accurate, governed, and auditable data. The platform combines data quality, data observability, data catalog, data lineage, and reference data management in a unified solution.