G2 Vendor Directory

Darwin Analytics vs. Semrush

A side-by-side comparison based on G2 review data.

MetricDarwin Analytics

by Fiction

Semrush

by Adobe

Overall rating4.44.4
Review count114,293
Ease of use9.08.5
Ease of setup9.38.8
Quality of support8.88.7
Meets requirements9.08.9
NPS54.54545564.381271
Small Business27.3%64.4%
Mid-Market45.5%29.1%
Enterprise27.3%6.5%
Total page views1813,335
Total LLM citations1122,903

Darwin Analytics

Darwin Analytics helps you create amazing digital experiences that improve conversion and sales. It offers a range of features to help you create digital experiences that grow your traffic, conversions, and sales. These include simple to use smart dashboards, real-time data, A/B testing, live heatmaps, visitor recordings, bot-flagging, conversion tracking, debugging and more… All in One Platform.

Pros

    Semrush

    Semrush, an Adobe Company, is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape.

    Pros

    • Features
    • Ease of Use
    • Keyword Research
    • Helpful
    • SEO Optimization
    • SEO Tools