Cyclops vs. TruRating

Cyclops is a powerful data collection tool that enables retailers to read visualized data on customer demographics, customer experience, store footfall, passerby, dwell time, heatmaps, and more. With a customizable dashboard, users can examine specific data and indicators across different time periods. The platform also provides value-added functions such as POS data integration, KPIs analysis, and real-time alerts, to help retailers take data-driven actions.

TruRating helps retailers, restaurant leaders and operators turn real-time customer feedback into consumer intelligence, hearing from an average of 84% of customers in-store through our patented point-of-payment technology and 43% online through seamless digital integrations. With over one billion ratings collected worldwide, our AI-powered platform transforms genuine shopper sentiment into the clarity leaders need to improve experiences, measure performance, and drive growth across every channel.