G2 Vendor Directory

CTM vs. WhatConverts

A side-by-side comparison based on G2 review data.

MetricCTM

by CTM

WhatConverts

by WhatConverts

Overall rating4.54.9
Review count761322
Ease of use8.89.3
Ease of setup8.69.3
Quality of support9.29.9
Meets requirements9.29.5
NPS70.70151393.730408
Small Business66.4%87.0%
Mid-Market30.1%11.8%
Enterprise3.5%1.2%
Total page views3,9661,969
Total LLM citations4,00710,374

CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Call Tracking
  • Features
  • Integrations

WhatConverts

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

Pros

  • Customer Support
  • Helpful
  • Ease of Use
  • Easy Setup
  • Positive Experience
  • Attribution Accuracy