G2 Vendor Directory

CTM vs. CallRail

A side-by-side comparison based on G2 review data.

MetricCTM

by CTM

CallRail

by CallRail

Overall rating4.54.5
Review count7611,915
Ease of use8.89.2
Ease of setup8.69.1
Quality of support9.29.0
Meets requirements9.29.2
NPS70.70151372.094298
Small Business66.4%74.6%
Mid-Market30.1%22.4%
Enterprise3.5%3.0%
Total page views3,9663,614
Total LLM citations4,00736,325

CTM

CTM helps businesses turn everyday conversations into growth. Trusted by more than 100,000 users worldwide, including leading brands like Tinuiti, Morgan & Morgan, Tutor Doctor, and ServiceMaster, CTM connects marketing performance to revenue outcomes, giving teams the clarity to see which campaigns drive conversions and the insight to optimize every customer touchpoint. The result: more efficient lead handling, higher conversion rates, and improved ROI.

Pros

  • Customer Support
  • Ease of Use
  • Helpful
  • Call Tracking
  • Features
  • Integrations

CallRail

CallRail is the lead engagement platform that makes it easy for businesses to attract more leads, convert more customers, and optimize their marketing. Serving more than 220,000 businesses worldwide, CallRail’s AI-powered solutions help businesses attribute each call, text, chat and form to their marketing journey, use insights from their conversations to better understand their buyers, and eliminate missed opportunities with AI that can handle lead interactions 24/7.

Pros

  • Ease of Use
  • Features
  • Call Tracking
  • Helpful
  • Call Recording
  • Attribution Accuracy