Conversion vs. SAP Engagement Cloud (formerly SAP Emarsys)
A side-by-side comparison based on G2 review data.
| Metric | Conversion | SAP Engagement Cloud (formerly SAP Emarsys) |
|---|---|---|
| Overall rating | 5.0 | 4.2 |
| Review count | 22 | 666 |
| Ease of use | 9.9 | 8.4 |
| Ease of setup | 10.0 | 7.6 |
| Quality of support | 10.0 | 8.6 |
| Meets requirements | 9.9 | 8.5 |
| NPS | 100 | 45.9375 |
| Small Business | 22.7% | 24.1% |
| Mid-Market | 36.4% | 53.1% |
| Enterprise | 40.9% | 22.8% |
| Total page views | 602 | 1,440 |
| Total LLM citations | 811 | 5,039 |
Conversion
Conversion is the agentic marketing automation platform built for enterprise B2B teams. We unify Salesforce, warehouse, and customer data in one flexible model, then make it usable across every campaign and workflow. With two-way CRM sync, real-time segmentation, AI agents, and no-code orchestration, teams launch campaigns in hours instead of weeks, stay clean as they scale, and measure what is working without stitching together tools.
- Market Segmentation
- Automation Features
- Time Efficiency
- Ease of Use
- Email Marketing
- Engagement Efficiency
SAP Engagement Cloud (formerly SAP Emarsys)
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of the SAP Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel—turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
- Ease of Use
- Automation
- Features
- Helpful
- Personalization
- Intuitive