CONTENTdm vs. Masset

CONTENTdm is a service used by many different types of libraries, historical societies and museums that gives you the tools to build, showcase and preserve your digital collections. With CONTENTdm, you increase the visibility of your digital collections with a website customized for your community that includes search engine optimization and the capability to share your metadata in WorldCat and other repositories where people search for information.

Masset is where B2B GTM teams turn their content into action. How? Masset helps every team find, use, manage and measure content that drives results. Why does this matter? Content chaos Is the hidden operational cost that never shows up on your balance sheet but always in your results. ● B2B orgs lose up to 10% of yearly revenue because the right content isn’t where it needs to be. ● Most B2B content (60%-70%) never gets seen. It is created, uploaded, and then lost in folders, wasting budget, time, and opportunity. ● Teams lose 166 hours per person annually.