Commune vs. Viafoura

Commune is the brand advocacy platform for B2C companies that grows revenue by increasing UGC on social media and improving LTV through building a community of consumer advocates. First released in 2019, we have supported 300+ clients such as Adobe, Kellogg's, Mazda, Panasonic, and Marugame Udon. Key Differentiators: - Gamification and incentives to turn community members into advocates A fully customizable challenges/rewards system encourages community members to engage with other community members, answer surveys, complete training, and post reviews on social media.

Viafoura's Community Operating System (CommunityOS) is the managed infrastructure 1000+ media brands rely on to build direct, owned audience relationships. Most media brands today are set up for consumption. Readers come in, read, and leave, and the value of that interaction is lost. CommunityOS changes that. Every on-site interaction (real-time conversations, Live Q&As, personalized notifications, community feeds) builds a richer picture of each audience member, turning passive visitors into active and loyal community members.