Commune vs. Base

Commune is the brand advocacy platform for B2C companies that grows revenue by increasing UGC on social media and improving LTV through building a community of consumer advocates. First released in 2019, we have supported 300+ clients such as Adobe, Kellogg's, Mazda, Panasonic, and Marugame Udon. Key Differentiators: - Gamification and incentives to turn community members into advocates A fully customizable challenges/rewards system encourages community members to engage with other community members, answer surveys, complete training, and post reviews on social media.

Base is creating the AI Engagement OS for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the infrastructure to engage them after the deal closes. The result: fragmented customer journeys, low product adoption, missed expansion opportunities, and preventable churn. Base fixes that. We give companies a single platform to orchestrate the entire post-sale customer lifecycle — across onboarding, adoption, expansion, advocacy, and retention.