G2 Vendor Directory

Cognito Forms vs. Klaviyo

A side-by-side comparison based on G2 review data.

MetricCognito Forms

by Cognito, LLC

Klaviyo

by Klaviyo

Overall rating4.74.6
Review count1841,370
Ease of use9.38.8
Ease of setup9.38.7
Quality of support9.38.6
Meets requirements9.39.2
NPS77.34806672.69289
Small Business73.2%81.9%
Mid-Market19.7%16.4%
Enterprise7.1%1.6%
Total page views7615,118
Total LLM citations7,51048,942

Cognito Forms

Cognito Forms is a powerful form builder that enables users to create, manage, and automate their data collection process. Start with simple drag-and-drop form fields and build your form in minutes – no coding experience is needed. Get started faster with customizable industry-specific templates. Take it further with robust features that work seamlessly on every form and create complex and connected forms. Power your complex business processes with Workflow Automation. Whether there are one or one thousand incoming form entries, acting on the data is vital to business function.

Pros

  • Ease of Use
  • Ease of Creation
  • Easy Setup
  • Customization Options
  • Easy Implementation
  • Customization

Klaviyo

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a

Pros

  • Ease of Use
  • Email Marketing
  • Automation
  • Easy Integration
  • Integrations
  • Easy Creation