G2 Vendor Directory

Cognism vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricCognism

by Cognism

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.54.3
Review count1,377660
Ease of use9.28.7
Ease of setup9.28.6
Quality of support9.29.1
Meets requirements8.88.6
NPS67.64922649.467275
Small Business26.4%27.4%
Mid-Market52.7%57.9%
Enterprise20.9%14.7%
Total page views2,3841,457
Total LLM citations23,2979,026

Cognism

Cognism is the leading provider of European B2B data and sales intelligence. Ambitious businesses of every size use our platform to discover, connect, and engage with qualified decision-makers faster and close more deals. Headquartered in London with global offices, Cognism’s contact data and contextual signals are trusted by thousands of revenue teams to eliminate the guesswork from prospecting.

Pros

  • Ease of Use
  • Contact Information
  • Data Accuracy
  • Lead Generation
  • Time-saving
  • Accuracy

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful