G2 Vendor Directory

Closely vs. Apollo.io

A side-by-side comparison based on G2 review data.

MetricClosely

by IO Technologies

Apollo.io

by Apollo.io

Overall rating4.64.7
Review count1969,851
Ease of use9.49.2
Ease of setup9.19.0
Quality of support9.38.9
Meets requirements9.19.2
NPS78.46153883.992806
Small Business94.3%66.9%
Mid-Market4.7%28.4%
Enterprise1.0%4.7%
Total page views45026,360
Total LLM citations3,437186,531

Closely

Closely is a cloud-based sales engagement platform for any business size - from solopreneurs to brands with dedicated sales teams. Launch automated outreach campaigns, grow and manage your Linkedin network , export B2B email contacts and hit your sales goals faster than ever.

Pros

  • Easy Setup
  • Ease of Use
  • LinkedIn Integration
  • Intuitive
  • Customer Support
  • Affordable

Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place.

Pros

  • Ease of Use
  • Lead Generation
  • Features
  • Helpful
  • Time-saving
  • Automation