G2 Vendor Directory

Click vs. AdRoll ABM (Formerly RollWorks)

A side-by-side comparison based on G2 review data.

MetricClick

by Click

AdRoll ABM (Formerly RollWorks)

by NextRoll

Overall rating4.04.3
Review count314660
Ease of use7.98.7
Ease of setup8.08.6
Quality of support8.29.1
Meets requirements8.38.6
NPS30.84745849.467275
Small Business38.0%27.4%
Mid-Market47.6%57.9%
Enterprise14.4%14.7%
Total page views4801,457
Total LLM citations1,5129,026

Click

Click is the only complete marketing technology solution that is natively integrated with Microsoft Dynamics CRM. Our top-rated marketing automation platform and communication tools create a unified and seamless user experience, ensuring your Sales, Marketing and IT teams are fully aligned and able to work together easily and productively.

Pros

  • Ease of Use
  • Features
  • Helpful
  • Time Efficiency
  • Powerful Features
  • Customer Support

AdRoll ABM (Formerly RollWorks)

AdRoll is a connected advertising platform designed to assist growth-oriented marketers in navigating the complexities of digital advertising. This software solution provides a comprehensive suite of tools that empower mid-sized businesses to transform intricate marketing challenges into clear strategies that drive customer engagement and conversion. By leveraging advanced artificial intelligence, AdRoll streamlines the advertising process, enabling users to focus on achieving their business goals.

Pros

  • Ease of Use
  • Audience Targeting
  • Targeting
  • Intent Data
  • Customer Support
  • Helpful