G2 Vendor Directory

Clearbit vs. Act-On

A side-by-side comparison based on G2 review data.

MetricClearbit

by HubSpot

Act-On

by Act-On Software

Overall rating4.44.1
Review count6321,071
Ease of use9.28.3
Ease of setup9.28.0
Quality of support8.78.9
Meets requirements8.88.4
NPS59.55056241.456311
Small Business49.7%39.0%
Mid-Market40.6%49.4%
Enterprise9.7%11.6%
Total page views1,158974
Total LLM citations15,5224,432

Clearbit

Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions.

Pros

  • User Interface
  • Accuracy
  • Accuracy of Information
  • Insights
  • Easy Implementation
  • Ease of Use

Act-On

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features.

Pros

  • Ease of Use
  • Customer Support
  • Email Marketing
  • Email Management
  • Integrations
  • Helpful