CHILI GraFx vs. Primer

CHILI GraFx is a cloud-based platform that boosts your animated, digital, and print media creation. Businesses around the world rely on CHILI GraFx to create on-brand, personalized, and multichannel content at scale. Our platform enables: - Brands to deliver compelling, on-brand messaging at volume - Agencies to create impact by boosting the volume and agility of their design output - Retailers to target customers with data-driven, ‘phygital’ experiences Want to see it in action? Request a demo now!

Primer is a B2B advertising and audience targeting platform that helps marketing teams reach specific companies and decision-makers across major ad channels—without relying on cookies. Many B2B teams rely heavily on LinkedIn and search to drive pipeline, but face rising costs and limited scale. LinkedIn often delivers high CPMs, while search campaigns can struggle to generate sufficient conversion volume. Primer is designed to improve efficiency in these core channels while expanding reach into additional platforms like Meta, YouTube, and Reddit.