ChannelMix vs. TruRating

With an end-to-end platform and comprehensive suite of analytics products, ChannelMix provides leading brands and agencies with a clear path to measure and grow marketing ROI. ChannelMix is pioneering future-ready marketing measurement with first-party analytics tracking and data models that deliver insights that are more accurate, sustainable and impactful to the business. With ChannelMix, you’ll achieve complete visibility and control of marketing spend, goals, ROI and more - without needing to learn how to query or code.

TruRating helps retailers, restaurant leaders and operators turn real-time customer feedback into consumer intelligence, hearing from an average of 84% of customers in-store through our patented point-of-payment technology and 43% online through seamless digital integrations. With over one billion ratings collected worldwide, our AI-powered platform transforms genuine shopper sentiment into the clarity leaders need to improve experiences, measure performance, and drive growth across every channel.