Certain vs. Webex Events & Webinars

Certain is an enterprise Event Management platform designed to assist data-driven marketing professionals in enhancing revenue generation through the creation of engaging and personalized attendee experiences. This platform caters to organizations looking to optimize their event strategies by leveraging data to inform decision-making and improve overall event effectiveness. The target audience for Certain includes marketing teams, event planners, and organizations that host a variety of events, whether in-person, virtual, or hybrid.

Webex Events and Webinars are two powerful workflows in the Webex Suite, designed to help customers host in-person, virtual, and hybrid interactive experiences. Webex Events (formerly Socio) is an end-to-end event management platform powering immersive, intuitive, and inclusive virtual, hybrid, and in-person events. Raise the bar with event apps, flexible registration, check-in and badge printing, lead retrieval, and live streaming technology.