Certain vs. Virtual PRO

Certain is an enterprise Event Management platform designed to assist data-driven marketing professionals in enhancing revenue generation through the creation of engaging and personalized attendee experiences. This platform caters to organizations looking to optimize their event strategies by leveraging data to inform decision-making and improve overall event effectiveness. The target audience for Certain includes marketing teams, event planners, and organizations that host a variety of events, whether in-person, virtual, or hybrid.

Virtual PRO is a premium virtual events platform designed for organizations producing large-scale, high-impact experiences where content, story, and craft matter. Built for one-time and milestone moments such as conferences, product launches, internal summits, and awards programs, Virtual PRO supports events that demand more than a simple broadcast. It enables teams to create immersive digital environments that feel intentional, designed, and professionally produced, whether audiences are fully virtual or participating in hybrid formats.