Certain vs. RainFocus

Certain is an enterprise Event Management platform designed to assist data-driven marketing professionals in enhancing revenue generation through the creation of engaging and personalized attendee experiences. This platform caters to organizations looking to optimize their event strategies by leveraging data to inform decision-making and improve overall event effectiveness. The target audience for Certain includes marketing teams, event planners, and organizations that host a variety of events, whether in-person, virtual, or hybrid.

RainFocus is the leading enterprise platform for event marketing and management. We help organizations run in-person, virtual, and hybrid event programs of all sizes from one system, with the data and personalization needed to drive measurable business results. With the industry's most advanced agentic AI at its core, we orchestrate engagement at every stage of the customer lifecycle — unifying touchpoints, driving event impact, and making each engagement smarter.