Certain vs. Explori

Certain is an enterprise Event Management platform designed to assist data-driven marketing professionals in enhancing revenue generation through the creation of engaging and personalized attendee experiences. This platform caters to organizations looking to optimize their event strategies by leveraging data to inform decision-making and improve overall event effectiveness. The target audience for Certain includes marketing teams, event planners, and organizations that host a variety of events, whether in-person, virtual, or hybrid.

Explori is an enterprise event measurement platform and research consultancy empowering marketing and events leaders and their teams with the data and insights needed to measure the performance and impact of their events programs. Specialising in best-in-class strategic event measurement for proprietary corporate programs, B2B/B2C events, trade shows and 3rd party exhibit participation, Explori has been working with a global footprint of customers since its founding in 2011.