Certain vs. AnyRoad

Certain is an enterprise Event Management platform designed to assist data-driven marketing professionals in enhancing revenue generation through the creation of engaging and personalized attendee experiences. This platform caters to organizations looking to optimize their event strategies by leveraging data to inform decision-making and improve overall event effectiveness. The target audience for Certain includes marketing teams, event planners, and organizations that host a variety of events, whether in-person, virtual, or hybrid.

AnyRoad is the leading platform for consumer engagement that enables brands to transform consumer events and brand experiences into long-term customer loyalty and revenue. Brands like Diageo, Budweiser, The North Face, and Westfield use AnyRoad to: • Power more effective consumer engagement with a deeper understanding of audiences • Make smarter, data-driven decisions to invest in and improve events resulting in retail sales • Connect experiential to the rest of your consumer journey through integrated systems