Certain vs. AllEvents

Certain is an enterprise Event Management platform designed to assist data-driven marketing professionals in enhancing revenue generation through the creation of engaging and personalized attendee experiences. This platform caters to organizations looking to optimize their event strategies by leveraging data to inform decision-making and improve overall event effectiveness. The target audience for Certain includes marketing teams, event planners, and organizations that host a variety of events, whether in-person, virtual, or hybrid.

AllEvents is the world’s most comprehensive event discovery and ticketing platform, helping people explore everything happening around them in every city, every day. Trusted by over 20 million users across 40,000+ cities globally and with 14+ years of experience, AllEvents offers access to a wide range of experiences—from concerts, meetups, and cultural festivals to niche community events and hidden local gems. With a highly engaged audience actively exploring the platform and subscribing to event updates, organizers gain visibility, increase awareness, and drive ticket sales.