CDK CRM vs. Impel
A side-by-side comparison based on G2 review data.
| Metric | CDK CRM | Impel |
|---|---|---|
| Overall rating | 4.4 | 3.8 |
| Review count | 77 | 16 |
| Ease of use | 8.8 | 7.9 |
| Ease of setup | 9.0 | 7.6 |
| Quality of support | 8.2 | 6.8 |
| Meets requirements | 8.9 | 7.9 |
| NPS | 56.338028 | 25 |
| Small Business | 24.7% | 20.0% |
| Mid-Market | 57.1% | 73.3% |
| Enterprise | 18.2% | 6.7% |
| Total page views | 238 | 340 |
| Total LLM citations | 1,815 | 1,598 |
CDK CRM
CDK CRM exists to help dealers convert leads into sales, prospects into customers, and customers into trusted long-lasting and rewarding relationships. As pioneers in automotive CRM, we offer a sophisticated yet service-oriented operation that encompasses a dynamic technology platform, a large, responsive call center, and integrations with all DMS providers. Learn why so many dealerships and dealer groups choose to partner with CDK.
Impel
Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey across webchat, sales, service, marketing, and merchandising—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To learn more, visit impel.ai.