CDK CRM vs. Fullpath
A side-by-side comparison based on G2 review data.
| Metric | CDK CRM | Fullpath |
|---|---|---|
| Overall rating | 4.4 | 4.9 |
| Review count | 77 | 28 |
| Ease of use | 8.8 | 9.6 |
| Ease of setup | 9.0 | 9.7 |
| Quality of support | 8.2 | 9.9 |
| Meets requirements | 8.9 | 9.4 |
| NPS | 56.338028 | 100 |
| Small Business | 24.7% | 28.6% |
| Mid-Market | 57.1% | 67.9% |
| Enterprise | 18.2% | 3.6% |
| Total page views | 238 | 364 |
| Total LLM citations | 1,815 | 1,648 |
CDK CRM
CDK CRM exists to help dealers convert leads into sales, prospects into customers, and customers into trusted long-lasting and rewarding relationships. As pioneers in automotive CRM, we offer a sophisticated yet service-oriented operation that encompasses a dynamic technology platform, a large, responsive call center, and integrations with all DMS providers. Learn why so many dealerships and dealer groups choose to partner with CDK.
Fullpath
Fullpath by Cox Automotive is an AI ecosystem designed to assist dealerships in unifying their first-party data and streamlining customer interactions. By integrating information from fragmented sources such as the Dealer Management System (DMS), Customer Relationship Management (CRM) tools, website traffic, inventory data, OEM data, and more, the platform creates a singular, comprehensive view of each shopper. This unified data layer serves as the foundation for the platform’s AI-driven ecosystem, which is built to replace fragmented manual workflows with automated, data-driven processes.