CDK CRM vs. Driftrock
A side-by-side comparison based on G2 review data.
| Metric | CDK CRM | Driftrock |
|---|---|---|
| Overall rating | 4.4 | 4.6 |
| Review count | 77 | 13 |
| Ease of use | 8.8 | 8.6 |
| Ease of setup | 9.0 | 10.0 |
| Quality of support | 8.2 | 9.6 |
| Meets requirements | 8.9 | 8.9 |
| NPS | 56.338028 | 83.333333 |
| Small Business | 24.7% | 50.0% |
| Mid-Market | 57.1% | 33.3% |
| Enterprise | 18.2% | 16.7% |
| Total page views | 238 | 106 |
| Total LLM citations | 1,815 | 136 |
CDK CRM
CDK CRM exists to help dealers convert leads into sales, prospects into customers, and customers into trusted long-lasting and rewarding relationships. As pioneers in automotive CRM, we offer a sophisticated yet service-oriented operation that encompasses a dynamic technology platform, a large, responsive call center, and integrations with all DMS providers. Learn why so many dealerships and dealer groups choose to partner with CDK.
Driftrock
Driftrock is the automotive customer acquisition platform, used by 35+ global brands across 32 markets, including BMW, OMODA & JAECOO, BYD, Mercedes-Benz, and Hyundai Motor Group. Our platform processes 2.3M+ leads annually and enables £3B+ in vehicle sales globally. The automotive industry is going through its biggest transformation in decades. The EV transition, shifting buyer behaviour, increased competition and pressure to prove marketing ROI mean automotive brands can no longer afford to run disconnected, fragmented and traditional marketing stacks.