G2 Vendor Directory

CAKE vs. WhatConverts

A side-by-side comparison based on G2 review data.

MetricCAKE

by Perseus Group

WhatConverts

by WhatConverts

Overall rating4.54.9
Review count60322
Ease of use8.69.3
Ease of setup8.59.3
Quality of support9.79.9
Meets requirements8.79.5
NPS61.66666793.730408
Small Business70.0%87.0%
Mid-Market25.0%11.8%
Enterprise5.0%1.2%
Total page views4081,969
Total LLM citations1,02310,374

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide.

Pros

  • Ease of Use
  • Customization
  • Easy Setup
  • Customer Support
  • Performance Tracking
  • Integrations

WhatConverts

WhatConverts is an all-in-one lead tracking software for marketing agencies and their clients. WhatConverts automatically shows marketers and business owners how well their marketing is working. Use WhatConverts for call tracking, form tracking, and chat tracking for all leads. For PPC ads, WhatConverts offers keyword call tracking that reveals which campaigns work best. WhatConverts also has robust lead management and lead reporting. It's more than just call tracking software; it's a complete lead tracking, managing and reporting dashboard.

Pros

  • Customer Support
  • Helpful
  • Ease of Use
  • Easy Setup
  • Positive Experience
  • Attribution Accuracy