G2 Vendor Directory

CAKE vs. impact.com

A side-by-side comparison based on G2 review data.

MetricCAKE

by Perseus Group

impact.com

by Impact

Overall rating4.54.4
Review count602,758
Ease of use8.68.5
Ease of setup8.58.4
Quality of support9.78.6
Meets requirements8.78.8
NPS61.66666760.274481
Small Business70.0%78.0%
Mid-Market25.0%17.2%
Enterprise5.0%4.8%
Total page views40810,871
Total LLM citations1,02331,769

CAKE

CAKE has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage, measure, and optimize their digital marketing campaigns, in real-time. The company specializes in providing solutions for affiliate marketing, lead distribution, and ecommerce that create new revenue opportunities while ensuring data security and fostering profitable partnerships worldwide.

Pros

  • Ease of Use
  • Customization
  • Easy Setup
  • Customer Support
  • Performance Tracking
  • Integrations

impact.com

Managing partnerships across multiple platforms kills efficiency and growth potential. impact.com eliminates this friction with the only comprehensive platform that unifies affiliate, creator, and advocacy programs. Access 250K+ quality partners, automate manual tasks, and track true incremental value—all while our expert team handles the heavy lifting from migration to optimization.

Pros

  • Ease of Use
  • Features
  • User Interface
  • Affiliate Marketing
  • Helpful
  • Easy Setup