G2 Vendor Directory

Brilliant vs. Wayo

A side-by-side comparison based on G2 review data.

MetricBrilliant

by Brilliant Gifts

Wayo

by Wayo

Overall rating4.85.0
Review count2025
Ease of use9.29.6
Ease of setup9.89.7
Quality of support9.99.9
Meets requirements9.59.8
NPS90100
Small Business5.0%36.0%
Mid-Market60.0%60.0%
Enterprise35.0%4.0%
Total page views250188
Total LLM citations62332

Brilliant

Brilliant helps our clients drive personal connections through corporate gifts on a global scale. Our end-to-end service makes the gifting experience delightful for both the sender and the recipient. We support Marketing, Sales, Business Development, Brand, and People Experience teams to create impactful gifts that build loyalty, enhance conversion and retention, and make people happy. Brilliant offers industry-leading product curation and campaign design, with a powerful technology platform that automates gifting, delegates access, tracks inventory and metrics, and measures ROI.

Pros

  • Customer Support
  • Ease of Use
  • Appreciation
  • Ordering Process
  • Creativity
  • Response Time

Wayo

Wayo is an AI-powered platform for creating merchandise and promotional products at factory-direct prices. Whether you're ordering event swag, employee gifts, or a fully custom product, Wayo helps teams move from idea to delivery faster by combining AI-powered sourcing with a global manufacturing network. Unlike traditional promotional product distributors, Wayo supports both catalog merchandise and custom manufacturing, enabling companies to source more unique products, customize with greater control, and bring new product ideas to life.

Pros