G2 Vendor Directory

Connect vs. Viant Technology

A side-by-side comparison based on G2 review data.

MetricConnect

by Bridge

Viant Technology

by Viant Technology LLC

Overall rating4.84.2
Review count27311
Ease of use9.08.2
Ease of setup9.08.3
Quality of support9.79.1
Meets requirements9.78.4
NPS92.59259338.709677
Small Business60.9%38.9%
Mid-Market13.0%40.8%
Enterprise26.1%20.3%
Total page views385537
Total LLM citations3083,735

Connect

CONNECT, powered by BRIDGE, makes digital advertising seamless, offering agencies, small businesses, media companies, and enterprises a powerful way to plan, build Data Safe℠ audiences, activate, and measure campaigns—all with no platform fees. Our solution lets you intuitively create custom consent-based, privacy-compliant PII audiences of real people for each campaign. Once your audience is created, launch campaigns across Email, Social Media, Display, CTV/OTT, and Audio, reaching people where they’re most engaged.

Pros

  • Ease of Use
  • Audience Targeting
  • Campaign Management
  • Customer Support
  • Easy Setup
  • Results Performance

Viant Technology

Viant Technology (NASDAQ: DSP) is an exclusively buy-side, AI-powered advertising platform purpose-built for CTV. Viant uniquely combines proprietary content intelligence, household-level identity resolution, and person-level attention signals to connect advertisers with real customers and drive measurable outcomes across the open internet. Through its award-winning AI solutions, Viant is building the future of autonomous advertising, where AI doesn't just assist the campaign, it delivers real results. Learn more at viantinc.com.

Pros

  • Ease of Use
  • Customer Support
  • Team Helpfulness
  • Easy Setup
  • Setup Ease
  • Campaign Management