G2 Vendor Directory

Brandfolder vs. Canto

A side-by-side comparison based on G2 review data.

MetricBrandfolder

by Smartsheet

Canto

by Canto

Overall rating4.44.4
Review count1,4281,821
Ease of use9.08.9
Ease of setup8.48.5
Quality of support8.99.2
Meets requirements9.19.0
NPS59.98542362.520915
Small Business28.9%32.4%
Mid-Market48.0%49.7%
Enterprise23.1%17.9%
Total page views1,4073,783
Total LLM citations11,38713,309

Brandfolder

Brandfolder is a visually-elegant and user-friendly Digital Asset Management software that allows marketers and creatives across industries to maximize their brand management potential. Brandfolder is more than just storage for your digital assets; with our solution’s cloud-first architecture, users can organize, manipulate, distribute, and analyze their most important digital collateral from a single source of truth.

Pros

  • Ease of Use
  • Asset Management
  • Sharing Ease
  • Content Management
  • Asset Organization
  • Ease of Finding

Canto

Canto is a comprehensive digital asset management (DAM) platform that helps organizations centrally manage, organize, and distribute digital content from creation through final delivery. It serves as a single source of truth for marketing, creative, brand, and product teams that need fast, reliable access to approved, channel-ready assets. Designed for scale, Canto supports 4,000+ global brands across industries including retail, manufacturing, technology, healthcare, education, and professional services.

Pros

  • Ease of Use
  • Asset Management
  • Sharing Features
  • Sharing Ease
  • Search Functionality
  • Easy Search